In this issue of Food & Drink Matters, we have featured the Wine Box Company (WBC) for Outstanding Achievement in the sector of Specialised Food Packaging.
Established in 1989, WBC started as a partnership between two friends who launched the concept to import and personalise fine champagnes from France. Now the UK and Ireland’s leading wholesale supplier of gifting, packaging and retail display solutions, the business services some of the world’s most famous brands, specialising in both white-label, personalised and bespoke offerings.
The company has grown to include a dynamic team of 50 individuals, offices in both London and Crawley and more than 9,000 regular customers ranging from startups and SMEs to large corporations with clients in all sectors of the food and drink industries.
Wine Box Company’s central aim is to help customers give their brand a voice. From off-the-shelf and printed solutions to sharing the valuable insights and expertise gathered over more than three decades, it positions itself as an extension of your business and your ultimate packaging partner.
Its four main lines come with some exceptional benefits. The first is its DPD-approved protective packaging range, which, aside from cutting-edge products like Pulpsafe and Safe Air, includes a brand-new innovation called Honey Hex that completely changes the game when it comes to safety and convenience in transit containment.
It also offers a huge range of high-quality packaging, gifting and display products, all available under one roof, making shopping effortless and convenient. In addition, almost everything it supplies is brandable, and it provides a free design service led by expert creatives to transform its customers’ vision into reality.
Furthermore, the company has an outstanding collection of sustainable, purpose-driven fabric bags to suit a wide range of industry needs. With trackable success in boosting brand visibility, these become a powerful marketing tool when personalised, making them a must-have within the food and drinks sector.
Another impressive aspect is its bespoke product development for businesses wanting to invest in something unique. From fabric bags to sophisticated gift packaging, it’s an opportunity for brands to stand out and be seen in an entirely distinctive way.
A good example of this is WBC’s partnership with Chimmy’s Sauce Company, which developed a stellar range of sauces and was looking for a gift packaging solution that would house all three products, withstand different shipping methods and look exceptional on the shelves.
WBC created a bespoke version of one of its beer can gift boxes featuring cutout windows to display their eye-catching labels, a built-in handle for easy carrying and sustainability attributes that met their requirements. It also offered a protective sleeve for safer transit and branded gift tags that would complete the unboxing experience.
Delighted with the results, Chimmy’s Sauce Company went on to launch the collection at the Taste of London, putting them on the map as a noteworthy condiment brand and demonstrating WBC’s dedication to achieving its customers’ vision.
The Wine Box Company’s key differentiator is its commitment to providing solutions that support everyone from big businesses to start-ups and SMEs. This balance between merchandise and service has not only allowed customers to compete and grow but has also fostered mutual trust and a vested interest in forming long-term partnerships.
At its core, the company is guided by two key principles – client focus and sustainability. It strives to put its customers at the centre of everything it does, listening to their needs, delivering exceptional service and continuously improving offerings based on their feedback. At the same time, the entire team is deeply committed to sustainability and aims to make responsible choices that reduce environmental impact and support long-term well-being for both people and the planet.
The company is constantly on the lookout for new ways to produce products that are recycled, recyclable, biodegradable and compostable, offering customers items sourced from materials that would otherwise go to waste. These are endorsed by the company’s Eco Plus icon, making shopping for sustainable products simpler.
Recently, WBC acquired Sarcina, a successful speciality packaging business that was established in 2014 and provides bespoke containment solutions to a range of sectors, including pharmaceutical, health and beauty, farming, ecommerce, automotive, and food and beverage retail brands. The acquisition has broadened the company’s capacity across its existing packaging division and allows it to service a wider client base.
Looking forward, WBC remains committed to shaping its future around its customers, and plans to continue its own growth by servicing evolving needs, adapting and developing solutions that truly support their success.
We asked Managing Director, Simon Wright, about how it felt to win the award, “It’s an enormous honour to be at the receiving end of the Food and Drink Matters Outstanding Achievement Award, and we are delighted to see our team being recognised and celebrated for all their hard work.”
This company’s dedication to becoming an extension of their customers’ offerings allows businesses access to brandable, top-notch packaging, gifting and retail display solutions that perfectly reflect their identities.
With a commitment to grow alongside its customer base sustainably, Wine Box Company has cemented its place in the specialised food packaging industry and is building a brighter future for both the sector and the planet as a whole.
For more on Wine Box Company Ltd, see below:
T 02077 374040
sales@wbc.co.uk
https://wbc.co.uk