Imbibe Live to become BCB London next year
July 1, 2025
Starting in 2025, Imbibe Live will become part of the global BCB network and will be renamed BCB London, marking a significant shift in its role within the international bar and beverage industry trade shows.
BCB London is set to become a key event for the global drinks sector, particularly focusing on the UK and Irish markets. The exhibition will highlight a variety of high-quality spirits, beers and other beverages, featuring the latest products and providing educational opportunities while covering global industry trends.
The event intends to offer international companies the chance to enter these dynamic markets, showcase their premium brands, establish important on-trade and off-trade connections and engage with bar and beverage industry partners across the UK. Additionally, national and regional companies will have the opportunity to network with decision-makers from both independent and group sectors.
On 1 and 2 July, Imbibe Live attendees can visit the dedicated Sommelier Wine Awards stand to taste some of this year’s Gold Medal winners, selected by a UK-wide judging panel of top sommeliers from leading restaurants. The competition, which has returned after a pandemic-induced hiatus, is unique as it is the only wine awards judged by sommeliers for sommeliers and on-trade buyers.