The Spanish food company, Importaco (www.importaco.com), has signed a deal with the Italian company, Besana (www.besanaworld.com), to buy 51% of the company’s share capital. The goal is to strengthen its specialisation in natural food products while consolidating its international presence.
The deal will enable the new Group to reinforce its competitive position as the European leader in the nuts and dried fruits market, with presence in markets including Spain, the United Kingdom, Italy, Belgium, Germany, France, Poland and Scandinavia.
“Through this transaction, we are consolidating our sustainable growth project based on quality and innovation, and leveraging our internationalisation and specialisation in natural products and healthy foodstuffs,” said Toño Pons, President of Importaco. “We are creating a strong group with a solid competitive position, both in Spain and in other European markets, with a high growth potential,” he added.
Importaco and Besana are family-owned companies with over a hundred years’ consolidated experience in the nuts industry. They share a customer-oriented and healthy eating approach. Their business model is based on product quality, process efficiency, and high production capacity through their network of factories.
The combination of Importaco and Besana’s two complementary business models consolidates the leadership in the European nuts business into a Group with strong competitive advantage in value chain integration, industrial network, and the potential for increased sales.
Pino Calcagni, President of Besana, said, “In the current scenario, the globalisation of new markets and the development of synergies to improve economies of scale are becoming key commercial factors. The Importaco Group is the ideal strategic partner to achieve these objectives and create value throughout the supply chain.”
The partnership fosters a leadership underpinned by the partners’ shared vision and backed by an established track-record linked to differential values in its activity, such as food safety, quality, innovation, sustainability and market knowledge.
The transaction ensures the Group’s sustainable long-term growth, and strengthens its position in the European market with a number of competitive advantages.