Award-winning Pure South Beef

Alliance Group has secured three awards at this year’s British Pie Awards, winning Class Winner and Gold for its Pure South Beef and Peppercorn Pie and Silver for its quintessential New Zealand filling – Pure South Minced Beef and Cheddar Pie. Like the UK, pies are a firm favourite on menus in New Zealand, so it’s fitting for a New Zealand producer to excel in the British pie awards in a celebration of a culinary tradition cherished across both nations.

The annual awards ceremony, which took place recently in Melton Mowbray, showcased the craft of bakers, butchers and other producers in the pie industry in a nationwide celebration of the diverse varieties of British pies. With stringent criteria across 24 categories, roughly 1,000 pies are judged every year.

The Pure South brand is the best-tasting New Zealand grass-fed beef, lamb and venison that meets the requirements of the world’s most discerning customers. Farmed by a co-operative of farmers, not a corporate, it’s all free range and naturally reared on family farms, with no antibiotics, hormones or GMOs to produce red meat that is lean, tender and delicious. Both Pure South beef and lamb are halal.

These awards follow some major wins at the renowned World Steak Challenge Awards at the end of 2023 where the Pure South Handpicked 55 Day Aged Beef received the title for world’s best grass-fed steak and the world’s best ribeye steak. Adding to the accolades, Alliance Group also received a gold medal for its ribeye and a silver for its fillet.

Contact Alliance to find out how you can list their award-winning Pure South pies on your menus, operators should contact: Wayne Thompson, Head of Commercial at: