Formulating for health and wellness market segment

Consumer interest in healthy lifestyle choices is seeing an increased demand for products associated with ‘well-being’ and ‘healthy living’ trends such as Fat Reduction, Sugar Reduction/No Added Sugar, Salt Reduction, ‘Free From’, and Clean Label.

The need for diversified product offerings means that products may have shorter life cycles as more varieties need to be developed & introduced. This can lead to the search for alternative ingredients, to replace or optimise part of the current formulation, maintaining the properties and quality standards while fitting the new market trends. The whole recipe should be reviewed taking into consideration processing conditions and ingredient interaction to arrive at a tailored, customer specific solution.

Finding ingredients that meet the criteria and still deliver on texture, taste, flavour, appearance and shelf life can be challenging. Brenntag Food & Nutrition team works with customers to achieve cost optimisation and flexibility. We help develop innovative flavour profiles and solutions that are tailor-made for each customer’s unique and specific needs in areas including:

  • Meat, Poultry & Fish processing
  • Bakery & Bread
  • Dairy & Ice Cream
  • Beverages & Alcoholic Drinks
  • Chocolate & Confectionery
  • Convenience Food
  • Fruit & Vegetable Processing

Brenntag UK & Ireland
T +44 (0)113 3879 200