kp Elite® unlocks fully closed loop packaging system for fresh protein market

In a notable leap forward for sustainability-driven packaging design in the European fresh protein market, Klöckner Pentaplast (kp) has relaunched kp Elite®, the company’s boundary-breaking modified atmosphere MAP tray, manufactured from 100% recycled PET (rPET), to create a fully closed loop packaging system for the industry.

Forming the core of the new offering, kp Elite® is the only fully recyclable, lightweight, modified atmosphere mono-material packaging tray to be certified 100% recyclable* by cross-industry initiative RecyClass. kp Elite® seamlessly integrates into existing PET recycling systems, setting a new standard for end-to-end circularity in protein packaging.

Marking exciting new potential for protein sector sustainability, kp Elite® can be combined with the innovative kp Zapora® padless tray and certified recyclable kp FlexiLid® EH 145 R barrier lidding film, creating a fully recyclable, case-ready MAP solution from one supplier.

Bringing efficiency to the processing and packing sector, kp Elite® MAP is designed to seal through contamination, reducing the need for rework and repacking and requiring a lower sealing time and temperature. The resulting hermetic seal also minimises leaks. For retailers and consumers, kp Elite® offers a peelable seal, exceptional clarity, and extended shelf life to enhance product appeal.

To learn more about kp Elite®, the complementary technologies available and the comprehensive kp range of packaging solutions, please visit:

*Any changes in design, print, used materials, and the effect of product content or residue, might change the outcome of the recyclability of a final packaging.