Jack Daniel’s launches first permanent super premium line extension in 25 years, Jack Daniel’s Bonded and Jack Daniel’s Triple Mash

Jack Daniel’s two new Bottled-In-Bond whiskeys premiere as first two permanent expressions in the brand’s new Bonded Series

The Jack Daniel Distillery introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey as the first two permanent expressions in the brand’s new Bonded Series. The Bonded Series honours the whiskey making excellence of the iconic Jack Daniel Distillery and will be a permanent extension in the Jack Daniel’s Family of Brands.

Both Jack Daniel’s Bonded and Triple Mash are Bottled-in-Bond at 100 proof (50% abv), with packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee Whiskey bottle. As stipulated by the Bottled in Bond Act of 1897, a bonded whiskey must be distilled by a single distiller during a single season, matured in a government bonded warehouse for at least four years and bottled at 100 proof (50% abv).

“The Jack Daniel Distillery has been making exceptional American whiskey to the highest standards for generations, before and after the Bottled in Bond Act, dating back to the days of Mr. Jack himself,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Jack Daniel’s Bonded and Triple Mash are a nod to our heritage with a touch of innovation and craftsmanship. These whiskeys are another opportunity for both our friends and new drinkers to explore and discover everything Jack Daniel’s has to offer.”

Jack Daniel’s Bonded Tennessee Whiskey
Jack Daniel’s Bonded is Jack’s time-honoured recipe of 80% corn, 12% malted barley, and 8% rye. Barrels were hand selected for their unique and particular characteristics of deeper colour, flavour, and aroma, which bring a darker, richer, and more oak-forward character to Jack Daniel’s Bonded. It is a big, bold Tennessee Whiskey at 100 proof (50% abv) with layered notes of caramel, rich oak, and spice giving way to a pleasantly lingering finish.

Jack Daniel’s Triple Mash Blended Straight Whiskey
Jack Daniel’s Triple Mash is a blend of three straight Bottled-In-Bond whiskeys – 60% Jack Daniel’s Tennessee Rye, 20% Jack Daniel’s Tennessee Whiskey and 20% Jack Daniel’s American Malt. Each expression is distilled in Lynchburg, Tennessee, in the same distilling season, aged to the stipulations of the Bottled in Bond Act, then blended and bottled at 100 proof (50% abv). It’s a remarkable whiskey that can only be crafted by a complete distillery like Jack Daniel’s. Jack Daniel’s Triple Mash has pleasant notes of honey, malt, and soft oak leading to a long lasting well-rounded finish.

Jack Daniel’s Bonded and Triple Mash will be available in the UK from July 1st. They will be available in 700mL bottles for a suggested retail price of £45. Bonded and Triple Mash can be found through Master of Malt and on: https://www.masterofmalt.com

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly. To find out more, please visit: bedrinkaware.co.uk

www.jackdaniels.com/en-gb