H-PACK announces success of ‘brand’ new HOT ‘N’ FRESH

Europe’s packaging one-stop shop, H-Pack Packaging is celebrating the success of new brand, Hot ‘n’ Fresh since its launch at the end of last year. The packaging expert has reported a jump in sales enquiries following the brand’s soft launch across social media and online.

The branding, which provides a colour-coded, easy way for buyers to identify products based on the materials used, is receiving unprecedented interest from existing and new customers in the UK and is being championed by parent company and global food packaging brand, Hotpack.

The new Hot ‘n’ Fresh logos are in green, red, and blue: Green covers all eco-friendly materials from paper to wood and bagasse; the red label is foils, and the blue represents plastics. Head of merchant sales for H-Pack, David Martin created the slick Hot ‘n’ Fresh brand and is delighted with the response so far, “We knew that the new branding needed to be simple and eye-catching to be effective and it’s great to know that we’ve delivered according to the brief and have pleased the Hotpack family. The external response has exceeded expectation and we’re now looking forward to closing sales, generated from this high level of interest.”

Hotpack is recognised across the world stage as a brand that holds market leading status as a manufacturer and distributor of food packaging materials and solutions. H-Pack benefits from its role as part of the Hotpack family and has a made a name for itself in Europe as a supplier of premium quality products within a tightly competitive price structure.

Hot ‘n’ Fresh is a brand trading under H-Pack from its site on the outskirts of Wrexham. For further information and for details on the products H-Pack manufactures and supplies, visit: https://h-packglobal.com/ or call +44 (0)1978 855595.